Elmira started her property journey in 2018 as she was tasked with setting up a serviced accommodation business. She loved a challenge and took on the project! She was determined to have the business run on high margins by outsourcing all manual work to Virtual Assistants or to technology. The business hit 400K in two years and profit increased three folds. Elmira decided to leave the company and start her own business. She now runs her reservations management business for her and other people's properties.